Scalable WordPress Build

Solon Family Dental was a large WordPress build based on an established visual direction. I implemented the homepage and extended its typography, spacing, card systems, and content patterns across approximately 35 pages within WPBakery and the agency’s custom theme.

The site included doctors, team members, services, testimonials, long-form educational content, forms, and conversion sections. Each content type needed a distinct presentation, but page-by-page improvisation would have created visual drift and made responsive behavior difficult to maintain.

I created repeatable WPBakery structures for doctor profiles, team layouts, service pages, testimonial cards, calls to action, and long-form content. I reused shared classes and layout conventions across the site and adapted each pattern deliberately for desktop, tablet, and mobile instead of relying only on the builder’s default stacking.

The finished build maintained the quality and character of the original design across dozens of routes and content types. It also helped reveal recurring interface needs, including long-page navigation patterns that later informed reusable components in Cairn.